SEO training to master the art of ranking websites on the first page of Google

Learn SEO with Prabin Yonzon, a seasoned professional with over nine years of experience working with small to enterprise businesses. You’ll leave this SEO training with a complete understanding of how search engines operate and the ability to apply keyword research, on-page SEO, off-page SEO, and user experience concepts to boost a website’s search engine ranking.

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Who is this training for?

Beginners and graduates

willing to learn advanced skills and be ready to land their first SEO role.

Business owners

who want to improve the organic visibility of their business and generate more revenue.


who want to learn advanced strategies to accelerate the success of an SEO campaign.

T-Shaped Marketing learning platform

You have multiple options to choose from

Why should you learn SEO?

By learning SEO, you can better understand how search engines work, what people are searching for, and what you need to do to get your or your client’s website to rank higher in SERPs(Search Engine Result Pages).

Remember, SEO isn’t something you learn once. It is ever-evolving and requires continuous learning to stay up to date with the latest algorithm updates.

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What does being on the first page of Google mean for your website?

Google search results wireframe

The #1 result in Google gets approximately 32% of all clicks.

92.96% of global traffic comes from Google Search, Google Images, and Google Maps

42% of local searches involve clicks on the Google Map Pack

76% of people who search on their smartphones for something nearby visit a business within a day.

28% of the searches for something nearby result in a purchase.

Here's how Momo Dumplings is using the learnings from my course for their local SEO efforts

My students Samir and Mahima, owners of Momo Dumplings, focused on local SEO and here’s how they are doing:

  • They rank on the first page of Google for keywords like momo curry, dumplings aurora, momos near me, chicken momo, pork momo, nepalese dumplings, lamb momo etc.
  • From February 2023 – June 2023, 98,905 people viewed their business profile which was 18.1% higher than the previous year.
  • From February 2023 – June 2023, 73,938 searches showed their business profile in the search results, which was 15.5% higher than the previous year.
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About SEO Trainer

Hello, my name is Prabin Yonzon.

I have over nine years of digital marketing experience specialising in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and Digital Analytics.

I am the Head of Organic Search and CRO at Pure SEO – New Zealand’s #1 SEO agency in market share. I am also establishing a digital marketing training platform called T-Shaped Marketing.  

Prabin Yonzon

What learners are saying?

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Ben Hart

Prabin is a very effective mentor to advance SEO knowledge. SEO is a complex area and Prabin can easily break down the various components in a practical way, he’s also very hands on, flexible and able to adapt his support to the individuals he’s working with.

The course content is comprehensive and backed up through 1-1 sessions that enable understudies to put their learning into practice – a great combination.

Samir Shrestha
Samir Shrestha

1-on-1 SEO training sessions with Prabin are one of our best investments. The sessions have been a game-changer. We have tried to implement as much learning as possible to improve our organic visibility, and we are very happy with what we have achieved so far. Still a lot more to do. But, thanks for your expertise and guidance, Prabin. We look forward to more sessions and videos in the coming days.

Rachel O’Reilly
Rachel O’Reilly

Brilliant ! Prabin know his stuff, he makes learning fun and interesting. A great course even for those in the know! Highly recommended.

Sabina Bhujel
Sabina Bhujel

Switching careers can be daunting, especially when moving from a well-established field like hospitality to the dynamic realm of digital marketing. My journey, however, took a remarkable turn thanks to T-Shaped Marketing and trainer Prabin Yonzon. 

As a complete beginner in digital marketing, I was apprehensive about the steep learning curve. However, Prabin’s structured curriculum, practical examples, and hands-on approach made the learning process smooth and engaging. 

What truly set this training course apart was the one-on-one sessions with Prabin. They allowed me to ask questions, seek clarifications, and delve deeper into topics that intrigued me the most. Prabin’s patience, willingness to help, and ability to cater to individual learning styles made these sessions immensely valuable. 

Today, I find myself in a rewarding position as an SEO analyst in one of New Zealand’s leading digital marketing agencies. The skills and insights I gained from Prabin’s training course are a strong foundation for my day-to-day responsibilities. The practical strategies and techniques he shared have become invaluable tools in my professional toolkit. For anyone seeking to embark on a similar journey, I can wholeheartedly recommend T-Shaped Marketing and Prabin’s training.

Jorell Torralba
Jorell Torralba

I learned a lot from the training course. Prabin is a great instructor who is really skilful and knowledgeable in Technical SEO. I really enjoyed and loved his ways of teaching things from the discussions to the implementations of our weekly activities. He is very hands-on in teaching and guiding us all throughout the entire course. I just wanted to say thank you and I appreciate a lot all the knowledge and skills you have shared with us. I truly gained knowledge and enhanced my SEO Technical skills. I will apply all the things that I have learned in business.

Kay Lin
Kay Lin

Prabin is one of kind SEO expert and a good teacher. The course is comprehensive and up to date. If you want to learn SEO, learn from the best.

Still have questions?

There are several ways to train for SEO.

  • Online resources – Plenty of online resources are available to get you started. You can read blogs, listen to podcasts and follow their guidance.
  • SEO course – Enrol in an SEO course. T-Shaped Marketing offers one too. 
  • 1-on-1 coaching – This is the best option for a newbie. Of course, most expensive one too. But, T-Shaped Marketing has affordable options for you. Contact today!
  • SEO webinars – Good but slow option. However, businesses can benefit a lot from good SEO webinar sessions.

The most important aspect of training for SEO is applying what you learn. So, at a bare minimum, have your own website to try out everything.

Yes, you can learn SEO at home. You only need your computer, internet connection, and a will to learn. 

Enrolling on a good SEO course is worth enrolling in if you are a beginner. If you have a few years of experience, find a coach to help you take it to the next level. Why not chat with us and explore options?

Generally, SEO doesn’t require coding. However, a basic understanding of HTML, CSS, JavaScript, and other programming languages is beneficial while working on technical SEO. And, if you are a pro, SEO automation makes your life easy on many levels.

Absolutely. SEO helps small businesses to enhance their online visibility, attract targeted traffic, compete effectively, and build a strong brand presence in the digital space. Unlike paid channels, results are slower but worth it.

  1. Understand how search engines like Google work.
  2. Learn how to research keywords and choose the most relevant and effective one.
  3. Learn basic technical SEO and content optimisation concepts.
  4. Master link building skills.

Yes, SEO is still a promising career. You can apply for in-house, agency roles or work as a freelancer.

No, AI will not replace SEO. In fact, AI will help SEO and make it enjoyable.

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