SEO training to master the art of ranking websites on the first page of Google
Learn SEO with Prabin Yonzon, a seasoned professional with over nine years of experience working with small to enterprise businesses. You’ll leave this SEO training with a complete understanding of how search engines operate and the ability to apply keyword research, on-page SEO, off-page SEO, and user experience concepts to boost a website’s search engine ranking.
Learn SEO your way
Trusted by businesses of all sizes and industries
Who is this training for?
You have multiple options to choose from
I have designed this course based on my experience working for hundreds of businesses in several industries. So, what you will be learning are strategies that work and deliver results.
Below is a breakdown of everything that I will cover in the course:
- Introduction to search engines
- Introduction to SEO
- Keyword research
- Technical SEO
- E-Commerce SEO
- International SEO
- Local SEO
- Content Marketing
- User Experience
Why should you learn SEO?
By learning SEO, you can better understand how search engines work, what people are searching for, and what you need to do to get your or your client’s website to rank higher in SERPs(Search Engine Result Pages).
Remember, SEO isn’t something you learn once. It is ever-evolving and requires continuous learning to stay up to date with the latest algorithm updates. Here’s a list of Google search ranking updates of 2023:
- March 15, 2023 – Broad core update
- February 21, 2023 – Product Reviews Update
What does being on the first page of Google mean for your website?
Here's how Momo Dumplings is using the learnings from my course for their local SEO efforts
My students Samir and Mahima, owners of Momo Dumplings, focused on local SEO and here’s how they are doing:
- They rank on the first page of Google for keywords like momo curry, dumplings aurora, momos near me, chicken momo, pork momo, nepalese dumplings, lamb momo etc.
- From February 2023 – June 2023, 98,905 people viewed their business profile which was 18.1% higher than the previous year.
- From February 2023 – June 2023, 73,938 searches showed their business profile in the search results, which was 15.5% higher than the previous year.
About SEO Trainer
Hello, my name is Prabin Yonzon.
I have over nine years of digital marketing experience specialising in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and Digital Analytics.
I am the Head of Organic Search and CRO at Pure SEO – New Zealand’s #1 SEO agency in market share. I am also establishing a digital marketing training platform called T-Shaped Marketing.
What learners are saying?
Prabin is a very effective mentor to advance SEO knowledge. SEO is a complex area and Prabin can easily break down the various components in a practical way, he’s also very hands on, flexible and able to adapt his support to the individuals he’s working with.
The course content is comprehensive and backed up through 1-1 sessions that enable understudies to put their learning into practice – a great combination.
Brilliant ! Prabin know his stuff, he makes learning fun and interesting. A great course even for those in the know! Highly recommended.
I learned a lot from the training course. Prabin is a great instructor who is really skilful and knowledgeable in Technical SEO. I really enjoyed and loved his ways of teaching things from the discussions to the implementations of our weekly activities. He is very hands-on in teaching and guiding us all throughout the entire course. I just wanted to say thank you and I appreciate a lot all the knowledge and skills you have shared with us. I truly gained knowledge and enhanced my SEO Technical skills. I will apply all the things that I have learned in business.
Prabin is one of kind SEO expert and a good teacher. The course is comprehensive and up to date. If you want to learn SEO, learn from the best.
Switching careers can be daunting, especially when moving from a well-established field like hospitality to the dynamic realm of digital marketing. My journey, however, took a remarkable turn thanks to T-Shaped Marketing and trainer Prabin Yonzon.
As a complete beginner in digital marketing, I was apprehensive about the steep learning curve. However, Prabin’s structured curriculum, practical examples, and hands-on approach made the learning process smooth and engaging.
What truly set this training course apart was the one-on-one sessions with Prabin. They allowed me to ask questions, seek clarifications, and delve deeper into topics that intrigued me the most. Prabin’s patience, willingness to help, and ability to cater to individual learning styles made these sessions immensely valuable.
Today, I find myself in a rewarding position as an SEO analyst in one of New Zealand’s leading digital marketing agencies. The skills and insights I gained from Prabin’s training course are a strong foundation for my day-to-day responsibilities. The practical strategies and techniques he shared have become invaluable tools in my professional toolkit. For anyone seeking to embark on a similar journey, I can wholeheartedly recommend T-Shaped Marketing and Prabin’s training.
Still have questions?
There are several ways to train for SEO.
- Online resources – Plenty of online resources are available to get you started. You can read blogs, listen to podcasts and follow their guidance.
- SEO course – Enrol in an SEO course. T-Shaped Marketing offers one too.
- 1-on-1 coaching – This is the best option for a newbie. Of course, most expensive one too. But, T-Shaped Marketing has affordable options for you. Contact today!
- SEO webinars – Good but slow option. However, businesses can benefit a lot from good SEO webinar sessions.
The most important aspect of training for SEO is applying what you learn. So, at a bare minimum, have your own website to try out everything.
Yes, you can learn SEO at home. You only need your computer, internet connection, and a will to learn.
Enrolling on a good SEO course is worth enrolling in if you are a beginner. If you have a few years of experience, find a coach to help you take it to the next level. Why not chat with us and explore options?
Absolutely. SEO helps small businesses to enhance their online visibility, attract targeted traffic, compete effectively, and build a strong brand presence in the digital space. Unlike paid channels, results are slower but worth it.
- Understand how search engines like Google work.
- Learn how to research keywords and choose the most relevant and effective one.
- Learn basic technical SEO and content optimisation concepts.
- Master link building skills.
Yes, SEO is still a promising career. You can apply for in-house, agency roles or work as a freelancer.
No, AI will not replace SEO. In fact, AI will help SEO and make it enjoyable.