Prabin Yonzon

Founder and Trainer, T-Shaped Marketing

About Me

Hello, my name is Prabin Yonzon. I will be your trainer throughout this course.

I am the Head of Organic Search and CRO at Pure SEO – New Zealand’s most awarded and leading search agency.

I started my career in web development. But, within a few months, digital marketing attracted me in a way I couldn’t resist. And it’s now been over seven years of me doing digital marketing.

In the beginning, I explored various areas in digital marketing, starting with search engine marketing, social media marketing, email marketing, search engine optimisation, conversion rate optimisation and more. But then, it was time for me to specialise one at a time. So, I started with SEO, moved on to CRO, and the hunger hasn’t stopped. 

While learning, I wanted to share some of my expertise, and here I am with T-Shaped Marketing. 

What Others are Saying?

Prabin has vast technical, tactical and strategic insight into all things SEO and CRO. A seasoned professional, with the ability to manage many moving parts and deliver exceptional service to his clients. I have come to rely heavily on his guidance and direction for both technical implementation, content recommendations, and long-term SEO strategy, which has delivered exceptional results for us as an organisation.
Caroline Van Rooyen
Caroline Van Rooyen
General Manager of Digital Marketing, Datacom
Prabin is a pleasure to work with and a valued member of our team. He leads by example with his work ethic and enthusiasm, and never backs down from a challenge. We get to work together on some of our largest and most technically challenging campaigns, and he continually pushes the boundaries of best practice always striving to bring great results for our clients. He is outstanding with his attention to detail, fastidious with his delivery and to top it off he is loved by our clients!
Gregor Jamieson
Gregor Jamieson
Managing Director and Co Founder, Digital Popcorn NZ
Prabin has exceptional skills when it comes to the world of Search Engine Optimisation. He was of great help to me and my team as we tried to navigate towards to front pages of Google. Prabin is highly focused, smart and easy going, which makes him a pleasure to work with. He really understood our goals, where we wanted to be and how to get there. Having Prabin in our digital marketing team was fantastic and I couldn’t recommend him enough.
Reuben Barrett
Reuben Barrett
Marketing Manager, Dave Clark Design
Prabin is undoubtedly one of the smartest SEO minds in New Zealand. Absolutely brilliant on a technical level and extremely hard working. His background as a developer allows him to grasp advanced concepts that others simply will not attain. Above all, he is fantastic to work with… a really warm and genuine personality with a ‘can do’ attitude that both co-workers and clients love.
Dallas Rabot
Dallas Rabot
Head of Product, Pure SEO